Time To Bloom

The Brief

To re-platform Time To Bloom from Squarespace onto Shopify, to help increase their online visibility and sales, while maintaining their strong brand identity and presence for their offline core business.

Having quickly pivoted the business due Covid and lockdown impacting patient consultations, Time To Bloom needed a more robust e-commerce platform.

Design & Usability

Time To Bloom already had a strong and established brand identity, which was imperative to showcase on the new site. With beautiful videos, imagery and sketch drawings the website needed to present these effortlessly to a user. 

All elements were created with complete flexibility to allow the in house team complete management of the homepage design and layout moving forward.

SEO

Having completed technical SEO on Time To Bloom's squarespace site, we built, as always, onsite technical SEO best practices into the re-platforming. This included optimisation across pages, collections, products & imagery.

CRM

CRM will form a large part of Time To Bloom's future marketing activity with passive emails to prompt users to book their next treatment, or to stock up on their favourite skincare products. It's imperative the information held in Pabau, Time To Bloom's chosen solution, is accurate and up to date to allow for timely and accurate communications. We will be integrating Pabau and Shopify to allow the required attributes to flow from one system to the other. 

 

Platform & Integrations